Communication in Business: Effective Ideas and Communication Tools for Leaders & ManagersArticles by Robert F. Abbott, author of A Manager's Guide to Newsletters: Communicating for Results and the forthcoming book, Ownership Revolution: How Working People are Buying Up Big Business . | |
Articles about communication:The following articles come from Abbott's Communication Letter, a free, weekly newsletter (publication suspended at the moment). The articles explore the use of communication as a tool for achieving company, organizational, and personal objectives. Better Internal Proposals What's a Good Media Story? The Power of 'because...' Why Write Down Your Ideas? Communicating CEOs Strategic Clarity How to Connect Features and Values What Should an Executive Communicate? Mind Mapping Listening Strategically
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Pitching to Employees You can build an internal marketing program by using many of the principles you would use for an external marketing program. Using Emotion for Persuasion How to Find Ideas for Articles & Speeches Getting to Consensus A Case of Confused Context The Adjusted Winner: An Advanced Communication Approach Linking Features & Benefits: Means-End Analysis What's your Reputation Quotient? Get Speaking Creating More Effective Proposals
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| The Communication Power Of Price The prices that companies set for their goods and services can send important messages to customers. Communicating with Offsite Workers Communicating In Chaotic Environments Communicating Across Time Horizons Change, or Reinforce? When Gifts Say More Two-Step Your Communication Dump that Overhead Projector! Contrarian Marketing at Benetton's Communicating When A Crisis Strikes Technology & Communication The Significance of the Mundane Story Telling With a Purpose Manage Communication to Add Value Making the Intangible Real More communication resources...Want to make your writing more lively, more interesting, and more effective? Robert Abbott shows you three quick and easy techniques for achieving those goals, and as a result, getting better results. You get the techniques, a practice document, and an example document in one concise booklet.
Effective communication begins with a strategy. A plan and a statement that ensure you put your words into the right framework. How to Craft a Communication Strategy, guides you through the four steps involved in developing a strategy and a statement for the strategy. Want to know more? http://www.effective-communication.com/booklets.htm
Newsletters for employees, customers, and others
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Contact informationPlease call or write to: Communication in Business: Effective Ideas and Communication Tools for Leaders & Managers - Copyright Robert F. Abbott 1999-2006 |