When Gifts Say More
Do you use gifts for business communication? Many of us do, because gifts can go beyond their traditional roles, to convey messages from one person to another and to manage relationships.
Two-Step Your Communication
You can extend your communication reach and impact with the two-step strategy, which involves using influential others to pass on your message. Influential people add networks and credibility.
Dump that Overhead Projector!
Overhead projectors can weaken the impact of your presentation or speech by putting a barrier between you and the audience.
Contrarian Marketing at Benetton's
In using controversial, "hot button" advertising themes, this Italian clothing company opted for a high-risk, high-reward marketing communication strategy, one which must be done well to deliver positive results.
Communicating When A Crisis Strikes
When my Internet service provider encountered a crisis situation it responded effectively, by implementing a four-part communication strategy.
Technology & Communication
We need to consider what can happen to important messages when they are transmitted through the new media.
The Significance of the Mundane
Sometimes communication programs can be built on simple everyday ideas, not great ideas.
Story Telling With a Purpose
Increase the impact and effectiveness of your communication by telling stories - - strategically.
Manage Communication to Add Value
Functional departments such as Human Resources can add value by managing their communication flows, which involves generating unique information, condensing information, or expanding information.
Making the Intangible Real
In business communication, something tangible, even though unrelated, may help communicate the essence of an intangible. The object consumers can see or touch becomes a proxy for it.
More communication resources...
Want to make your writing more lively, more interesting, and more effective? Robert Abbott shows you three quick and easy techniques for achieving those goals, and as a result, getting better results. You get the techniques, a practice document, and an example document in one concise booklet.
http://www.effective-communication.com/booklets.htm
What do you need to know before you begin writing or designing your newsletter? Find the answers in A Manager's Guide to Newsletters: Communicating for Results, the response-focused newsletter book. It was written by Robert F. Abbott, who wrote most of the communication articles you've seen above.
Whether you publish for employees, customers, or members, you'll save time and save money with this unique book. Read about it at:
http://www.managersguide.com/
Effective communication begins with a strategy. A plan and a statement that ensure you put your words into the right framework.
How to Craft a Communication Strategy, guides you through the four steps involved in developing a strategy and a statement for the strategy. Want to know more? http://www.effective-communication.com/booklets.htm
Newsletters for employees, customers, and others
For a free, introductory discussion, call The Newsletter Company, toll-free 1-866-467-4550
Outside North America call 1-403-948-7774
Or email: wordengines@gmail.com
Still looking for something?
Contact information
Please call or write to:
Robert F. Abbott
Abbott's Communication Letter
2125 Summerfield Blvd.
Airdrie, Alberta T4B 1X2
Canada
Telephone: 403-809-6842
Email: wordengines@gmail.com or wordengines@gmail.com
URL: http://www.Communication-Newsletter.com/ (this website)
Other Resources
Improving Communication Skills: Effective Ideas and Communication Tools for Leaders & Managers - Copyright Robert F. Abbott 1999-2008
