Improve Your Marketing Communication Skills
10 Reasons to Market with
Postcards:
Postcards can be an effective, not to mention low-cost, addition to your marketing communication
toolbox.
5 Ways to Use a Marketing
Newsletter
How to generate new business, maintain existing relationships with customers, and more, using a marketing
newsletter.
Business Names: What's Popular?
Creating names doesn't have to be solely intuitive any more; we can now gather evidence quickly, easily, and
inexpensively on the Internet.
Business Thank You Cards
Business thank you cards, or any other types of business thank you notes can do more than just express gratitude.
You can also get a powerful sales punch from business thank you cards.
Writing a Business Proposal,
Strategically
If you're writing a business proposal, you can increase your chances of getting the sale (or other objective) by
approaching it strategically.
Better Internal Proposals
Take a strategic approach to internal proposals, an approach that identifies the issues, players, and consequences.
This allows you to be clear and concise because you have thought your way through the proposal carefully.
The Power of 'because...'
Using the word 'because' in your message will help you write more persuasive copy and help your readers understand
why they should respond to you.
How to Connect Features and Values
Make your communication more effective by connecting the dots between features, benefits, consequences, and
values. Using Emotion for Persuasion
Emotion can help us get the response we want to our messages, by increasing the personal involvement of recipients.
Getting to Consensus
In the realm of professional communication, one of the great challenges involves getting people to pull together,
to achieve some sort of consensus.
Linking Features & Benefits: Means-End
Analysis
This form of analysis helps us communicate more effectively, by illuminating the important linkages among
attributes, consequences, and values.
What's your Reputation Quotient?
Enjoying a good reputation with the public takes corporate communication strategies and skills in several
areas.
Creating More Effective Proposals
A good proposal demands not just a sales case, but also a strategy for dealing with the thoughts that go through
the mind of the prospect.
Change, or Reinforce?
Communicate more effectively by knowing the difference between messages designed to change, and those designed to
reinforce.
Contrarian Marketing at Benetton's
In using controversial, "hot button" advertising themes, this Italian clothing company opted for a high-risk,
high-reward marketing communication strategy, one which must be done well to deliver positive results.
Making the Intangible Real
In business communication, something tangible, even though unrelated, may help communicate the essence of an
intangible. The object consumers can see or touch becomes a proxy for it.
Learning from Telemarketers
Marketplaces communicate many important pieces of information to companies that compete for consumers' money. But,
that communication is not always clear, so we clarify or amplify it with market research.
Communicating Across Time Horizons
A different time horizon can be a barrier to good communication. To overcome this potential barrier, first
recognize the possibility of its existence. If it does exist you can use visualization, personalization, and a
series of time steps rather than one big jump.
How to Say "Thank You", Strategically
Thank-you notes provide additional opportunities to sell yourself, or anything else for that matter. As you likely
know, many sales occur after multiple contacts.
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